March 2, 2019
When I’m talking to someone about listing a home over $1,00,000 one question that often comes up is “where do you market” these higher-priced properties? Over the years I’ve found there are certain channels that provide the most effective promotion of upper-end homes. Most of these resources below were used in the successful sale of many $1M+ homes.
Alei is a Member of “Who’s Who in Luxury Real Estate” and LuxuryRE.com. Luxury Real Estate is frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes Magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content than any other resource.
Alei has run a full-page ad in every Eagle Magazine over the last eight years. This publication is a higher-end product, printed on quality paper stock that produces sharp images, brilliant colors and rich texture. High-quality magazines have a longer shelf life – an average of three months according to statistics; this means your ad is being seen multiple times. The Eagle Magazine is seen by over 15,000 local residents with each printing. It is distriuted to hundreds of Eagle businesses every two months.
Alei markets her properties in the the duPont Registry and through duPont Media. It is a great marketplace for reaching affluent luxury real estate buyers as well as a large network of luxury real estate agents. Through the use of their network your listing can reach up to 350,000 prospective buyers per month located all over the globe. du Pont is exclusive to over one thousand media channels that are provided exclusively for reporters, editors and other media professionals to use.
Alei has a premium showcase package with TourFactory. This marketing system is a comprehensive plan that helps sell listings. As with any system, it is comprised of benefits such as live-motion tours, viewer reports, and syndication stats that work together to bring maximum exposure to any listing. Agents all over the world promote my listings in their markets and through social media, exposing your home to new pools of buyers, in their language of choice.
Alei has several featured spots on the Wall Street Journal’s online real estate section. Using these featured positions she can more effectively market homes to a global audience. WSJ.com reaches a global audience of 39 million digital readers per month who seek the news and information critical to their business and personal lives. Consumers spend an average of 15 million minutes across WSJ digital properties every day searching for luxury properties all over the globe.
Alei is an affiliate member of LuxuryHomes.com. This company works with the industry’s top brokers and agents to showcase spectacular real estate, exclusive estates, and extraordinary developments from around the world. The portal strives to be on the forefront of the industry, displaying the world’s finest luxury homes and properties in multiple languages.
Alei pays for a premium listing account with Realtor.com, the official site of the National Association of Realtors. It is the leading homes for sale website in the world offering listings to over 80 million consumers each month. Realtor.com displays home listings from more than 820 Multiple Listing Services across the U.S. resulting in a database of over 9.5 million existing homes. Approximately 99% of all listings found on the site are updated every 15 minutes and the remainder are updated every few hours. This provides consumers with the most-current and accurate listing data available online.
Alei has been a Premier Agent on Zillow for over eight years. The portal is the leading real estate marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home. Zillow’s databases average over 110 million buyers a month and they operate the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms.
Alei advertises in Distinctive Homes Magazine. The publication is targeted to a specific demographic audience; home owners at the upper end of the net worth spectrum. The direct mail database has a primary residence demographic and targets the highest percentage of homeowners with an annual household income over $250,000.
Alei uses PropGOLuxury.com. Their mission is to connect their clients to an expanding audience of millions of affluent English and Chinese speaking luxury property consumers. PropGOLuxury.com currently powers online real estate for the Financial Times Globally, NYTimes / NYStyle Chinese editions, Hong Kong Tattler Group, South China Morning Post, and SPH (Singapore Press Holdings, which is one of the largest media companies in S.E. Asia). They are a leading destination for global luxury property consumers.
Mansion Global is the premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, our multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world. Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine, MarketWatch and Financial News.
If selling your home with the highest level of marketing available is something you’d like to talk about, feel free to schedule a complimentary seller session.
Or, call me at your convenience at 208-900-2534. I look forward to talking with you.
-Alei
